What is Marketing, Advertising, Promotions, Public Relations and Sales ?
October 31, 2007
Consider this common example of the marketing process. If the circus is coming to town, and you paint a sign saying, ‘Circus Coming to the Andheri Ground this Saturday‘, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, visit the many entertainment booths, while you explain how much fun they can have at the circus, and ultimately, they splurge money at the booths, that’s sales.
The whole range of activities, ranging from the overall strategy to the closing of the sale? That’s marketing.
Marketing includes a whole gamut of activities - conducting market research to determine what products or services the consumers want, producing a product with the appropriate features and quality, pricing the product accordingly, and then promotion of the product, through promotion tactics, like advertising, public relations, direct marketing, and of course, sales. These tactics make up the marketing mix.
Popular Marketing Quotes:
“You may have the necessary academic qualifications, but if you can’t save your life, then the best degree may be of little worth.”
“First serve, then deserve”
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