Consider this common example of the marketing process. If the circus is coming to town, and you paint a sign saying, ‘Circus Coming to the Andheri Ground this Saturday‘, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, visit the many entertainment booths, while you explain how much fun they can have at the circus, and ultimately, they splurge money at the booths, that’s sales.

The whole range of activities, ranging from the overall strategy to the closing of the sale? That’s marketing.

Marketing includes a whole gamut of activities - conducting market research to determine what products or services the consumers want, producing a product with the appropriate features and quality, pricing the product accordingly, and then promotion of the product, through promotion tactics, like advertising, public relations, direct marketing, and of course, sales. These tactics make up the marketing mix.

Popular Marketing Quotes:

“You may have the necessary academic qualifications, but if you can’t save your life, then the best degree may be of little worth.”

“First serve, then deserve”

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Happened to be searching on Google and I landed upon one of the statements made by my ‘pop‘ during the ACC Cricket Championship of 1998, hosted in Nepal.

My fathers been an avid sportsman, from being the captain of the Nepal Cricket team in his hay days to the National Badminton Champ.

Currently, one of the selectors in the Cricket Association of Nepal (CAN).

“This tournament has given countries like Nepal the opportunity to show the talents that we have in store,’’ said Vijoy Dugar, executive member of Nepal Cricket Association which organised this year’s ACC (1998) tournament here.

source: http://www.tribuneindia.com/1998/98oct10/sports.htm

Feel

People won’t remember what you did.
People won’t remember what you said.
But People will remember how you made them feel.

- Neale Donald Walsch

Murphy’s Law

When you need them the most,
Friends and Umbrellas share a
notorious trait - you can’t find one.

Women

Women are meant to be loved, not understood.
- Oscar Wilde

Height of a Mountain

Never measure the Height of a Mountain until you have
reached the top.
Then you will see how low it was.

- Dag Hammarsk Jold

Laughing your troubles away

If you don’t learn to laugh at trouble,
you won’t have anything to laugh at
when you’re old.

- Edgar Watson Howe

Sex and Love

Sex alleviates tension.
Love causes it.

- Woody Allen

Do not show your weakness

Do not show your weakness to your enemies,
nor even seek relief by communicating your
difficulties to your friends if they are
not aware of them already.

The world
The world is like a mirror,
if you face it smiling, it smiles right back.

Suffer
We suffer because we feel we are giving more than we receive.
We suffer because our love is going unrecognized.
We suffer because we are unable to impose our own rules.

- By the river Piedra I sat down and wept.
Paulo Coelho

Punctual

The trouble with being punctual is that nobody’s
there to appreciate it.

- Franklin P. Jones

Nature

Let us permit Nature to have her way;
She understands her business better than we do.

- Montaigne

Doubt

When in doubt say nothing and move on.

- Rendezvous with RAMA
- Sir Arthur C. Clarke

Choice

You didn’t come here to make the Choice,
you’ve already made it,

You’re here to understand why you made it.

- The Oracle in The Matrix

Dream

You have to dream before your dreams can come true.

- A P J Abdul Kalam

Tears

No man or woman is worth your tears,
and the one who is, won’t make you cry.

Life

Life gives Answers in Three ways,

It says YES and gives Whatever u Want,

It says NO and gives u Something Better

It says Wait and gives u the Best

“Don’t just Dream. Live your Dream.”

tags: neale donald walsh | Murphy’s Law | Oscar Wilde | Dag Hammarsk Jold | Edgar Watson Howe | Woody Allen | world | By the river Piedra I sat down and wept | Paulo Coelho | Franklin P. Jones | Montaigne | Sir Arthur C. Clarke | Rendezvous with RAMA | The Matrix | A P J Abdul Kalam | |

When I am quiet, they say I have no knowledge;

When I speak, I talk too much they say.

When I sit, they say an unwelcome guest has come to stay;

When I depart, I have deserted my family and run away.

When I bow, they say it of fear that I pray.

Nothing can I do that in peace I may spend my time.

Preserve Thy servant’s honour now and

Hereafter, O Lord sublime.

- Prabhati

tags: Guru Nanak Jayanti

No individual raindrop ever considers itself responsible for

the flood.

- anonymous

technorati tags: raindrop