Consider this common example of the marketing process. If the circus is coming to town, and you paint a sign saying, ‘Circus Coming to the Andheri Ground this Saturday‘, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, visit the many entertainment booths, while you explain how much fun they can have at the circus, and ultimately, they splurge money at the booths, that’s sales.

The whole range of activities, ranging from the overall strategy to the closing of the sale? That’s marketing.

Marketing includes a whole gamut of activities - conducting market research to determine what products or services the consumers want, producing a product with the appropriate features and quality, pricing the product accordingly, and then promotion of the product, through promotion tactics, like advertising, public relations, direct marketing, and of course, sales. These tactics make up the marketing mix.

Popular Marketing Quotes:

“You may have the necessary academic qualifications, but if you can’t save your life, then the best degree may be of little worth.”

“First serve, then deserve”

Related Tags: marketing, sales, promotions, publicity, public relations, advertising, marketing quotations

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Life is synonymous to the shadow under the lamp post.
As you walk away from the post, the shadow see saws left and right.

When the shadows to the left, it signifies good times, good company
and when the shadows to the right it signifies bad times, bad people;
but when there’s no shadow, it means you are all alone, all by your self.

Are Humans the most Confused-Intelligent beings?
I’ve always heard of Humans being the most intelligent and superior beings, but never have I heard of them being confused!

Lets consider an ant. These tiny creatures are known for their strength and determination. Apart from being very socially active and unselfish, they are also the most focused of beings. They know what they have to do in their respective lives, i.e., get food.

Another example is that of a bee.
The queen mates with the drones (their roles are fixed) and the workers fetch nectar.

A snail; walks and sleeps but Humans….
I still don’t know what their (read our) roles are, do you?
In spite of being the most intelligent, we are also the most confused!

I was reading a post on Vicky’s blog [+] and one of the lines read:
another bored to death human like evry1 of U.
What struck me was that as long as a person is showered with compliments and also that he gets his daily dose of laughter, no man can be another bored to death human like everyone..