The Batti Bandh or the Mumbai Unplug campaign has been a success, even if 10-20% of the Mumbai population participated. I am sure that the figures will be different if this campaign is done again in the future. It only shows that people are interested and want to help in combating Global Warming, because agree or disagree we are causing it.

The remainder either weren’t aware of such a movement (where on the 15th of December, all electrical appliances and consumers had to be switched off from 7:30 pm IST for an hour) or they had this to say, “How Does it Matter?”

Such people are apprehensive because we humans are always pessimistic about a change or trying something new.

Humans believe that they always need a leader to perform a show, it talks about our dependency. It’s sad to say that they/we have forgotten the power of ‘I’
For the fight against Global Warming we don’t need leaders, we need ‘I’s. It has to be you, me and our contemporaries joining hands not to follow someone but working together to fight it.

You may be the one who said, “How does it Matter?” but remember it’s the thought that matters because a thought becomes a habit; a habit becomes your nature; a nature your character. And it’s this character that creates Revolutions.
So, don’t kill the thought by saying “How does it matter?”

Related Tags : mumbai unplug batti bandh global warming mumbai

This Post got featured in Mumbai Mirror on the 17th of December.
[To view the epaper of the article click here, to see the article on Mumbai Mirror.com, click here]
Thankyou

We’ve created divisions in everything, whether it’s castes, race, religion, boundaries and countries, the parting of your hair, the use of your right hand for everything and then blaming your left hand saying that it’s so weak! But why create divisions in Humor and Jokes? If you laugh on a Joke, it means it’s a good joke and if you don’t laugh, it shows you are simply useless for the Joke! It’s time you did something about your sense of humor.

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• A pair of spectacles can cheer you up. [+]
  

  A study of old aged residents in the US found that in many cases depression is linked to poor vision - and eyeglasses dramatically improved the quality of lives of users.

• Whales swallow enough soup to fill a school bus
  

  Scientists have discovered that while lunging twards krill and fish with an open mouth, a single fin whale can engulf up to 2,900 cubic feet of the ocean “soup”, which is almost equal to a large school bus.

*to be continued

What Bollywood, Models, Fashion, TV, Actors, et al is to Mumbai similarly One Minute is to me! This One Minute is a principle which applies in the mornings of any working day.

The One Minute Principle:
You get up, and before you realise that you’ve taken a breath, your eyes dart towards the clock/watch. Shit! is how you react to it, with no fault being of the watch/clock. You rush to the washroom with your garments and towel and display the most proficient way of multitasking.

With a brush in your mouth, you still answer Nature’s call or if that’s not needed you take a shower and the brush still remains there! With the example explained in the best way possible you rush out, pick the newspaper and the packet of milk welcoming you at your doorstep, tear the pack and boil it in a utensil, meanwhile you get your shirt ironed. You rush back to the milk, pour it into your glass, and while it cools you get ready in your clothes, the cologne, hair, cream. Your eyes again search for the watch/clock.. SHIT! This time it’s bigger! The milk is gulped down (Guiness Book of records! Where are you? You’ve got work to do now.). Your shoes are in your respective feet but you’ve got the laces to tie. The lift is tied while you call the lace; oops, the lift is called while the laces are tied!

You walk it (though running is a better option) to the bus stop, determined to take the first bus in line, you run… and you run fast. The bus-pass is flashed to the bus-conductor. He nods his head. Relief! You finally breathe and smile briefly, until.. the watch! S H I T!! It got bigger and coloured! Anxiety and fear cross your mind. I might miss the train, you think.

Even before the bus has reached the stop, you get off letting Newton’s law prove itself. The station is the next destination, and at the entrance you search for your train. Platform No. 2 is how you direct yourself. Further directions include the over-bridge, jumping (read leaping) from one step to another (you have missed at least 2 of them in between), dodging the incoming and oncoming traffic (humans) with your beautiful cuts (Trinity of Matrix Revolution can surely learn something more from you). Your eyes catch a glimpse of the train moving.. SHIT!! It’s bigger, coloured and high octane! Can you make it? You made it in every “act” of yours, and this won’t let you down. This act too fulfills its promise. You are in the train, panting. Relief! You finally breathe and smile for quite sometime until you reach your station. You rush out like a spear tearing through the people who desperately want to get in. It’s do or die, you are either out or you are stuck in the train cribbing and thinking about the loss of time and the hassle that you have to face. But, you make it yet again. The dodging and leaping on the stairs continues.

You spot three auto rickshaw. And you also spot seven prospective passengers which includes you and weirdly they are ahead of you. SHIT!! It just got bigger, coloured, high octane, bolder and ‘parkoured‘ (Yeah that’s the French invented sport and it’s also the wrong usage of the word, grammatically).
Now you are number one in line and the odds are for you and the evens against! You hop in to your rick (auto rickshaw) and before you can say anything, he’s re-set the meter. Bewildered, you simply give him the address to your destination, your work place. Your final SHIT!! now involves him too. He tears through the traffic (imagine the same Trinity on an auto rickshaw and the key maker is me! The only difference is that I don’t have the key to the office.) You’ve made it to the office, not in the nick of time, but to your final relief, you are the only one to have reached the earliest aka the early bird gets the first worm. Here, the worm is equivalent to an end to your high octane, muscle pulsating, brain twitching (I wonder the number of calculations that your brain was put though) ordeal.

This ends my One Minute Principle, but before saying “my final goodbye”, are you a part of it too, the One Minute Principle?

My final goodbye!

Technorati Tags: mumbai, traffic in mumbai, traveling in mumbai, auto rickwhaw, indian autorickshaw, autorickshaw, rick, trinity, matrix revolution

What’s the per capita usage of water in India?
The per capita availability of water now stands at 1,250 cubic metres. India is in a precarious situation as water availability is concerned, given that the country in which nearly 17 per cent of the world’s population resides has only 4 per cent of the global freshwater resources. [Source]

How much Carbon Dioxide is emitted in a year?
The six billion people on earth emit 400-450 giga tonnes of carbon dioxide a year. That’s around seven tonnes per capita,” says Nicholas Stern, an economist who authored a path-breaking report on the economics of climate change for the British government earlier this year.
The US has per capita carbon dioxide emissions of around 20 tonnes, the European Union has around 10 tonnes, China has 3.5 tonnes and India has per capita emissions of only one tonne. [Source]

So, in a day an Indian uses (read: consumes) 3.4 cubic metres of water and emits 2.7 Kgs of Carbon Dioxide. (pun intended ;p )

1 cubic metre = 1000 litres | 1 tonne = 1000 Kgs = 2200 pounds approx

Consider this common example of the marketing process. If the circus is coming to town, and you paint a sign saying, ‘Circus Coming to the Andheri Ground this Saturday‘, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, visit the many entertainment booths, while you explain how much fun they can have at the circus, and ultimately, they splurge money at the booths, that’s sales.

The whole range of activities, ranging from the overall strategy to the closing of the sale? That’s marketing.

Marketing includes a whole gamut of activities - conducting market research to determine what products or services the consumers want, producing a product with the appropriate features and quality, pricing the product accordingly, and then promotion of the product, through promotion tactics, like advertising, public relations, direct marketing, and of course, sales. These tactics make up the marketing mix.

Popular Marketing Quotes:

“You may have the necessary academic qualifications, but if you can’t save your life, then the best degree may be of little worth.”

“First serve, then deserve”

Related Tags: marketing, sales, promotions, publicity, public relations, advertising, marketing quotations

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Life is synonymous to the shadow under the lamp post.
As you walk away from the post, the shadow see saws left and right.

When the shadows to the left, it signifies good times, good company
and when the shadows to the right it signifies bad times, bad people;
but when there’s no shadow, it means you are all alone, all by your self.